Phenol red in culture media is used as:
Visual pH monitoring without invasive electrodes that breach sterility risking bacterial contamination is accomplished via chemical indicator phenol red also called phenolsulfonphthalein, molecular weight 354.38 daltons, pKa 7.9 at 37°C making transition range 6.8 to 8.2 overlapping physiological pH of culture. Structure triphenylmethane dye exists in equilibrium between protonated yellow form absorbing maximally 430 nanometers and deprotonated red anionic form with extensive conjugated quinone system absorbing 560 nanometers, isosbestic point near 480 nanometers. At physiological pH mixture appears pink to red due to presence both forms allowing quick visual assessment under phase contrast microscope without opening dish lid to preserve sterility and gas phase. Concentration optimized five to fifteen milligrams per liter provides visible color intensity while minimizing potential estrogenic activity because phenolic ring structurally similar to 17-beta estradiol aromatic A ring can bind estrogen receptor alpha ligand binding domain with low affinity Kd micromolar stimulating proliferation of estrogen responsive cell lines MCF-7 breast cancer and affecting reporter assays for endocrine disruptors.
Ref: Freshney 7th ed phenol red pKa 7.9 indicator nontoxic; Sigma media phenolsulfonphthalein yellow red transition estrogenic caution.