Practice question
Question
A company, which manufactures a popular brand of toys, has been enjoying a good market reputation. It has a functional organisational structure with separate departments for Production, Marketing, Finance, HRD and R&D. Lately to use its brand name and also to cash on to new business opportunities, it is thinking to diversify into the manufacturing of a new range of electronic toys for which a new market is emerging. Which organisational structure is adopted by the company?
Explanation
Functional structure marketing correct; 4Ps product price place promotion create value.
Discussion
Comments
Please log in to join the discussion.
Login to commentNo comments yet. Be the first to start the discussion.