DAG mainly activates
Diacylglycerol remains in the plasma membrane after phospholipase C cleavage of PIP2 and recruits conventional and novel isoforms of protein kinase C. Membrane-bound PKC then phosphorylates a wide range of substrates that regulate cell growth, differentiation and metabolism. The simultaneous production of DAG and IP3 therefore coordinates membrane-localized and calcium-dependent branches of the signaling pathway.
Ref: NCERT Biology Class 11–12 Alberts et al Molecular Biology of the Cell Lodish et al, Molecular Cell Biology Cooper & Hausman, The Cell Abbas et al., Cellular and Molecular Immunology (for immunology sections)