In exponential growth, per capita rate of increase is:
A defining assumption of exponential growth is that the instantaneous per-capita rate, (1/N)(dN/dt), equals a constant r. This means each individual contributes the same expected net amount to population growth regardless of current abundance. The total or absolute growth rate is not constant: dN/dt = rN becomes larger as N increases when r is positive. Confusing these two rates obscures why the curve accelerates. Constant per-capita performance requires births and deaths per individual to remain unchanged, which approximates an environment without density-dependent competition, disease transm
Ref: Ecology: Concepts and Applications, Molles, 9th Ed., Ch. 11